It’s not an easy question to answer. It requires a mix of probing around, analysis, asking the right questions and some straight-talking! If you find yourself in this situation, there’s a great scene in the film “Moneyball” which is worth watching - it's the "What's the Problem?" clip.
When it comes to innovation for business growth, start by focusing your energy on defining what the real challenge is. Once the challenge is clearly defined, you can figure out the best approach to solving it.
- Has your organisation articulated (in plain language) the business challenges that it is trying to solve across the near, medium and long term?
- Which areas of your business will benefit the most from innovation, and why?
- Should your company be exploring a wider range of innovation options? If so, which ones?
Director of 3inno