The drivers for open innovation include: (1) Shorter technology and product life-cycles, (2) convergence in industries (e.g. food/pharma, automotive/energy) is urging companies to co-innovate, (3) new scientific frontiers (e.g. nanotechnology) means that companies need to rapidly absorb knowledge from different sources, and (4), the increasing penetration of social media tools.
Here are five examples of the use of open innovation in technology industries:
1. AkzoNobel’s Open Space
2. Beiersdorf’s Pearlfinder platform
3. Eli Lilly’s Open Innovation Drug Discovery platform
4. Bosch Open Innovation Platform
5. General Electric
Popular approaches to open innovation include:
- Idea Challenges where you involve small to large numbers of people to generate ideas online
- Online co-creation workshops which bring together your staff, customers and other parties (e.g. subject-matter experts) in online groups to exchange insight, work on problems and generate ideas. Participants work together online over a specified time frame, allowing enough time to interact on the topic.
There’s no doubt that open innovation software provides an excellent platform for kick-starting ideas, and supporting open innovation programmes. However, there is a common misunderstanding that software can guarantee the success of an innovation programme, or make your organisation more innovative. If only life was that simple!
Successful innovation programmes rely on having clear business objectives, management support, staff with the right skills, a structured process, the proper innovation tools, etc. Consequently, if you are thinking of purchasing innovation management software, you'll get the best results if you treat it as a tool that is part of a well planned, and structured innovation programme.
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For more innovation tips, please visit: http://www.3inno.com/our-articles
Do you want to be more successful at innovation? I recommend the book Innovation Unplugged – helping managers prepare today’s business for future growth.
Director of 3inno