3inno
Have you ever noticed that the field of innovation is plagued by so much jargon? For example, words such as proposition, concept, growth opportunity, insight, ideation, business model, technology platform, disruptive innovation, horizons 2 and 3, etc., can be read in different ways. Ask your staff what they mean, and you will get different answers depending on who you talk to!
As if innovation teams weren’t under enough pressure without the added risk of miscommunicating with each other and stakeholders. Here are three things you can do to reduce the risk.
As if innovation teams weren’t under enough pressure without the added risk of miscommunicating with each other and stakeholders. Here are three things you can do to reduce the risk.
- Try to use familiar terms that the company uses on a daily basis
- Ensure project members understand what each term means and how it affects their work and deliverable. It may also help to prepare a list of definitions at the start of a project
- Unpack any complex terms by splitting them into sub-parts e.g. Business models comprise nine elements...
Other articles that may be of interest include:
- How a CEO demystified innovation in less than 5 minutes
- Selecting the right person to lead your online innovation initiative
- Using Ideation to populate a business strategy roadmap
For more innovation tips, please visit: http://www.3inno.com/our-articles
Do you want to be more successful at innovation? I recommend the book Innovation Unplugged – helping managers prepare today’s business for future growth.
-Gerard
Director of 3inno
E: Gerard@3inno.com
W: http://www.3inno.com/
T: @GerardHarkin
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