He roamed around with his ‘beeping’ damp meter searching for signs of damp, of which there are many to be found in my 150-year-old home. For every damp patch he found, he recommended the same solution – membrane technology. It was starting to sound like a cure for all.
But he was wrong. The damp had originated from a leaking washing machine and not from the foundations. His belief in a cure-for-all solution had affected his judgement and ability to diagnose a problem. It reminded me of the saying: if all you have is a hammer, everything looks like a nail.
I see a similar issue in the field of innovation. i.e. people are believing they have found the innovation cure-for-all, e.g. a new business model tool, idea management software, or a new way of analysing value chains. But when it comes to innovation, there is no single cure-for-all. You always need a tailored approach. Remember this!
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