Here, I summarise the principles of an ideation workshop for a software business that was given an ambitious multi-million-pound revenue target. The workshop aim was to populate the strategy roadmap with new business ideas across the near, medium and long-term.
This article covers the workshop design and some of the questions used to trigger new ideas.
It was a 2-day workshop with the management team and product-market specialists. Day 1 was dedicated to finding new revenue ideas in existing markets; day 2 was about identifying new markets to target for future growth.
1. Small and large sized organisations can benefit from using ideation to inject fresh thinking into their business growth strategy.
2. For an ideation to be successful, the objectives, scope and deliverables should be clearly defined. This includes clarifying the key business challenge you are seeking to address.
3. Invest the right amount of time in the workshop design, carefully choosing the proper techniques to encourage fresh thinking. Especially for product-centric companies, you need to broaden your pool of ideas by considering non-product ideas. For example, I chose techniques to trigger ideas across customer segments, services, products, business models, etc.
4. Start the workshop by presenting inspiring examples of how other businesses have challenged industry assumptions and broke the rules to achieve new growth.
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