I'm often asked about how to address significant revenue growth challenges within a short time-frame, without hiring an army of consultants!

The good news is that it is indeed possible, but be warned, these projects are so fast paced they make the television series ‘24’ look like it's in slow motion!

To shine a light on what can be accomplished within a 12-week time frame, I’ve selected an example from a recent revenue growth project for a B2B technology company. The aim was to identify new revenue growth opportunities that could generate an additional £2 million revenue within a 3-year timeframe.

Here are some key insights into the approach, which is summarised below in three stages:

Last week I was chatting with a manager about revenue and profit growth programs. She works for a B2B company and wants to find new growth opportunities by promoting cross-group collaboration between business groups (i.e. across the silos). To get her started, here were my top suggestions:

This article is the third in a three-part series looking at ways to improve the success rate of idea generation sessions.

Part 1 covered four actions to help you prepare for an ideation. However, even with the best planning and preparation, it’s still possible for the 'live' workshop to go slightly off course. Therefore, in Part 2, we provided best practice facilitation tips. We identified six ideation killers and how to overcome them, to ensure that you generate a high volume of good ideas.

In this final article (see link below), we look at the key steps to be taken after an ideation to ensure the output has a real business impact.

This article is the second in a three part series looking at ways to improve the success rate of idea generation sessions.

Ideations can be costly when you factor in the preparation, participants’ time, and venue costs. However, the most significant cost, and the one most difficult to measure, is the cost
of failure – i.e. not generating the right quality and volume of ideas. This kind of failure can delay an innovation programme, allow competitors to get one step ahead, and channel investment towards the development of weak ideas. Ultimately, it will impact your revenue growth.

Success relies on the facilitator’s skill in identifying ideation killers as and when they arise, and making ‘in-flight adjustments’ to ensure a high volume of good ideas are generated. The attached article highlights common ideation killers, and what you can do to avoid them.

Ideation is the creative process of generating and developing new ideas. Done properly, an ideation should get people to think in new ways, generate ideas that will have a positive impact on your company’s performance, and build stakeholder engagement. However, more often than not, issues with the planning, delivery or follow-up to an ideation can lead to less than optimal results. How can the success rate be improved? Click on the link below to download the 'How-to Guide' to ideation.

This very short blog is about the contribution that a good PA can make to the success of an innovation program.